Liberty Concepts - Creators of New Media Campaigns

Online fundraising remains one of the most important aspects of any online campaign.  Liberty has raised over $50 million dollars for its clients over the past several years, pioneering several new online fundraising techniques.

Liberty helps its clients fundraise online by:

Establishing Secure Online Processing.  Liberty’s tools allow clients to quickly and easily process credit card contributions, online check donations, and recurring monthly payments. All of Liberty’s online fundraising systems are 128-bit encrypted, ensuring safe and secure processing.  Site administrators have easy access to donation reports, and downloadable spreadsheets of contributor data.

Writing and Editing Email Solicitations.  Having facilitated the launch of thousands of email fundraising solicitations over the years, we are experts in exactly the type of language and structure that maximizes contributions.

Running Integrated Fundraising Campaigns.  Liberty specializes in the development of integrated United-Way style fundraising campaigns, that link a public goal fundraising campaign with a custom email solicit schedule.  Liberty has raised significant amounts using this technique, especially for candidates around key FEC reporting deadlines. 

Integrating Peer to Peer Fundraising Tools.  Liberty offers clients a comprehensive peer to peer fundraising toolset, allowing supporters to create their own fundraising pages.  These pages allow individuals to track how much they are raising on behalf of an organization, send email solicits to their networks, and customize the landing pages. 

Email List Segmenting.  High dollar donors often respond to very different messages and appeals than low donor dollars.  Liberty’s tools allow clients to quickly segment between donor levels and send emails customized the particular group. 

We help clients establish their own merchant account, or integrate with other popular processing systems including NGP Software, ActBlue, Democracy in Action, and others.