Liberty Concepts - Creators of New Media Campaigns

Building an online community from scratch is no easy task.  No matter what your cause, issue, or message – someone already is competing with you for online legitimacy and audience.  At Liberty, we are challenged by clients who want to build a large and active following online with no initial audience. Over the years, we have developed a multi-faceted approach to successfully building online communities for our clients.

Below are several Cold Start techniques Liberty incorporates: 

Grasstops – Not Grassroots.  The traditional online organizing technique has been a brute force method of gathering as many possible email addresses, hoping for a 15% open rate, and a 3-5% conversion rate.   This method is adequate when you have a list of 50,000, but practically useless with a list of 500.   We have been innovating a new method of online organizing for our ‘cold-start’ clients: grasstops organizing. 
Any organization, regardless of size, has a small key network of individuals that will do almost anything asked of them online.  Empowering these core supporters is a key method of growing an online community from scratch.  Liberty offers many advocacy tools that leverage the networks of these core supporters in order to exponentially expand your own audience.  One hundred core supporters can quickly generate a network of over 30,000 using Liberty tools.  

Social Networking.  Building a great web site alone is simply not enough.   You need to take your message to the places where people spend most of their time online.  Social networks (Facebook, Twitter, MySpace, LinkedIn, YouTube) command a massive amount of our collective time online.  Liberty has built many interactive social networking applications that fully take advantage of these platforms.  Initially incorporating these networks into your new media campaign will dramatically increase your audience and build you community.   

Syndication.  Finding appropriate venues to push your content is a key.  Liberty often performs online syndication analysis to identify key sites and portals where it makes sense for client content to be rebroadcast.  Not only will this naturally increase both an organizations general audience, but also organically raise a site’s relevance in the Google index.  

Intelligent Bulk Email.  Even with a small initial email list, smart bulk email strategies can be incorporated to maximize the list utility.  We design beautiful email templates that completely incorporate the branding of the main site.  We then incorporate all appropriate sharing techniques so that a blast email to one individual can become a blast email to five of their colleagues or friends.   Liberty also surveys email lists